This article was published by Unherd on February 25th 2021.
Today one of the most prestigious institutions in the art world, the 250-year-old auction house Christie’s, is selling a collection of Instagram posts. Or in its own more reserved language, Christie’s is now “the first major auction house to offer a purely digital work.”
The work in question is “Everydays: The First 5000 Days” by the South Carolina-based animation artist Beeple (real name Mike Winkelmann), an assemblage of images he has posted online over the last thirteen-odd years. Whoever acquires “Everydays” won’t get a unique product — the image is a digital file which can be copied like any other. They’ll just be paying for a proof of ownership secured through the blockchain.
But more significant than the work’s format is its artistic content. Beeple is opening the way for the traditional art world to embrace internet memes.